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05/09 Nidhi
HR at Cashgrail Pvt Ltd - Zupee

Views:41 Applications:11 Rec. Actions:Recruiter Actions:8

Zupee - Growth/Product Marketing Role (2-3 yrs)

Gurgaon/Gurugram Job Code: 290523

- Campaign planning, Content calendar, Content creation and execution of lifecycle marketing campaigns

- Maintain detailed reports to analyze campaign performance and A/B tests

- Improve user experience at marketing touchpoints and increase user retention

- Collaborate with cross-functions:- Product, Content, Design, Data Analytics & Science teams

- Build and maintain process documentation, establish best practices, and improve product marketing playbook

- Stay abreast of the latest competition campaigns and latest trends

- Improve product marketing tech stack

Qualifications :

- B-Tech from a Reputed Institution

- 2 years of professional experience in Product Marketing

- Product conversion funnel and journeys

- SMS panel management and DLT approvals

- Good to have additional skillset to manage GA, MMP and Digital marketing

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