HR at Cashgrail Pvt Ltd - Zupee
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Zupee - Growth/Product Marketing Role (2-3 yrs)
- Campaign planning, Content calendar, Content creation and execution of lifecycle marketing campaigns
- Maintain detailed reports to analyze campaign performance and A/B tests
- Improve user experience at marketing touchpoints and increase user retention
- Collaborate with cross-functions:- Product, Content, Design, Data Analytics & Science teams
- Build and maintain process documentation, establish best practices, and improve product marketing playbook
- Stay abreast of the latest competition campaigns and latest trends
- Improve product marketing tech stack
Qualifications :
- B-Tech from a Reputed Institution
- 2 years of professional experience in Product Marketing
- Product conversion funnel and journeys
- SMS panel management and DLT approvals
- Good to have additional skillset to manage GA, MMP and Digital marketing
