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21/09 Srushti M P
Assistant Manager Human Resources at Zoomcar

Views:58 Applications:22 Rec. Actions:Recruiter Actions:6

Zoomcar - Manager - CRM (2-5 yrs)

Bangalore Job Code: 235006

Deliverables:

- Creation, testing and delivery of campaigns for push and browser notifications, email, sms, whatsapp etc.

- Establishing ground rules on frequency of user targeting. Creating a complete framework on flows and frequency

- Improving moengage flows/campaigns to improve related metrics (open rate, CTR) and attributed revenue

- Improving channel efficacy, improving un-subscription rate and domain health

- Conducting campaign experiments (vernacular, different types of content (subject lines, copies) and creative)

- Adopting new product features from MoEngage

- Work on raising daily content & creative requirements & optimizing the requirements over time

- Bring data to decisions by analyzing the overall CRM & campaign performance & taking corrective actions to improve CTR & conversion rate

- Build workflows to create and maintain reports for campaign performance

Skills:

- Hands-on experience in campaign management & segmentation on platform(s) like moengage / clevertap / webengage

- Basic knowledge of HTML/CSS is good to have

Experience:

- 2-3 years of relevant experience

- This opportunity is perfect for a highly motivated and talented candidate

- We are looking for a candidate who has a strong passion for customers and a keen sense of ownership and drive to deliver results

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