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10/06 Sana Madhiya
HR Executive at FoxyMoron / Zoo Media

Views:29 Applications:14 Rec. Actions:Recruiter Actions:4

Zoo Media - Senior Creative Executive - Content Writing (1-3 yrs)

Gurgaon/Gurugram Job Code: 162264

Role Responsibilities & Deliverables : 

Communication : 

- Attend mid sized campaign briefs by the Account Management team

Creative Strategy : 

- Decode briefs along with the Account Management team

- Brand execution plan basis the decoded client brief for campaigns

- Research and content creation for new client pitches

- Pitch weekly / monthly content ideas to clients along with the Account Management team

- Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships

Creative Execution :

- Create contextual, innovative content

- Collaborate with functional teams for executing client briefs

- Work closely with arts & graphics, video and production teams to co-create content

- Write concepts and rough scripts, and create storyboards with the art team

- Write social media content & responses, SEO content, brand website content, and blog content

Conduct live coverage of events : 

- Quality check social media content & responses, SEO content, brand website content, blog content and rough scripts written by the team

- Conceptualize ideas related to influencer associations

- Ensure accurate referencing and industry benchmarking by the team

Core Competencies : 

Creativity :

- Research and development of content ideas and concepts based on data and insights

- Keen awareness of current trends in advertising

Customer Focus : 

- Timely resolution of client escalations

Communication : 

- Excellent written and verbal skills

- Ability to create and edit content for spelling, grammar, style and tone

- Respond positively to feedback

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