Senior Talent Acquisition Specialist at Zolostays Property Solutions Pvt Ltd
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Zolostays - Search Engine Optimization/Search Engine Marketing Specialist (2-5 yrs)
About Zolostays
Zolo is a Investcorp, Nexus Venture Partners, Mirae Assets, and Trifecta Capital, among others, Series-C company which provides fully managed co-living and student housing spaces. We are India's fastest moving technology startup in the co-living and student housing spaces. With an aim to provide a completely hassle-free long term living experience to working professionals as well as students, our living spaces offer all kinds of basic and luxury living amenities. Our biggest USP for a resident comes from a vibrant resident community, omni channel platform, top notch services such as hygienic and healthy food, furnished rooms, daily housekeeping, seamless internet facilities, hi-tech security and much more - all enabled by technology.
Key Deliverables :
- Develop optimization strategies that increase the company's website search engine results rankings
- When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Manage the expenses of SEO campaigns, stay on budget, estimate monthly costs, and reconcile differences
- Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout the website content
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
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