ZipGo - SEO/SEM Expert (4-5 yrs)
Responsibility :
- Create & Execute- SEO/SEM- roadmap incl. product interventions.
- Work with editorial/content teams to drive- SEO/SEM- in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve- SEO/SEM- positions for target keywords.
- Configure and maintain tools like Google Analytics, Google- Webmaster and Google Tag Manager etc.
- The ability to work with backend- SEO/SEM- elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Understand business problems and define a technical solution to the problem.
- Conducting regular competition analysis and recommending the plan of action should master the details of the competitive landscape.
- Working closely with Engineering, Research, Quality Assurance Design and Marketing teams to create synergies - leading- to a high-quality product.
- Defining and analyzing product metrics regularly, and use the learning for product innovations and improvements.
- Creating product specifications documents and conducting product specification reviews with key stakeholders such as Engineering, Quality Assurance, Design & others.
- Ensuring timely delivery of projects through proper planning, scheduling, and execution.
- End to end management of Google Adword campaigns.
Functional Competencies :
Proven excellence in Search Engine Optimization, particularly Google.
Strong understanding of Google Analytics, GTM.
Ability to convert- SEO/SEM- idea/experiment into a product spec and getting it implemented.
Ability to handle operational issues in product management.
A functional understanding of HTML, CSS & Javascript development.
General competencies :
- Ability to work with multiple stakeholders and derive consensus.
- Ability to work in teams with a diverse background.
- High analytical ability.
- Strong process orientation.
- Strong ability to work under pressure and deliver tangible solutions.
- Ability to prioritize assignments/projects and work accordingly.
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