Talent Acquisition Specialist at Zinnov
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Zinnov - Senior Analyst - Search Engine Optimization (7-8 yrs)
Roles & Responsibilities:
- Planning, execution and optimization of paid marketing campaigns to drive quality.
- Improving organic traffic and keywords ranking of website by implementing best SEO practices.
- Enhance brand awareness in the digital space by spreading content on relevant blogs and forums.
- Supervise the marketing & research teams for all SEO initiatives- Content, Keywords, On-Page & Off-Page initiatives.
- Running demand generation and remarketing campaigns to drive more consideration.
- Developing of digital content and strategy to increase visibility and drive more quality traffic.
- Creation of Monthly/Quarterly performance analysis report to track performance.
- Manage a calendar plan proactively to manage expenses as per predefined budget.
- Monitoring queries inflows through different online channels.
- Monitor best practices leveraged by compete firms to identify new & innovative ways of engagement.
Requirements:
- 7-8 years of proven work experience in Search Engine Optimization (SEO) & Analytics or a similar role
- Team Management
- Strong communication skills with excellent analytical & problem-solving skills.
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Up to date with latest trends & best practices in SEO.
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