ZIGRAM - Digital Marketing Specialist (2-6 yrs)
Requirements :
- Developing, managing, and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures
- Planning, development, and execution of digital programs and campaigns, including online advertising, website strategy, and design, social media, mobile, and deliverables
- Interfacing with marketing, business development, and business product marketing teams
- Leading ongoing management and optimization of content for the website and social networking channels such as Facebook, Twitter, Instagram, Linkedin, etc.
- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules
- Owning and maintaining site analytics, metrics, and campaign reporting
- In depth knowledge of SEO and adwords programs
- Presenting recommendations to Director of Marketing and Communications.
- Developing and coordinating multimedia packages.
- Manoeuvre digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
Background :
- 2-5 years of Experience
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns.
- Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong management skills, excellent oral and written communication skills.
- Experience delivering digital campaigns for mainstream products and services
- Proficient with Adobe Photoshop, Canva, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM
- Strong written, verbal, and collaboration skills
- MBA or masters or bachelors degree from a reputed college or university
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
