Beardo - Manager - Marketing - eCommerce Vertical (3-5 yrs)
Area: Ecommerce Marketing Manager (Ecommerce Paid Media)
Company: Zed Lifestyle Private Limited
Min Experience : 3+ years (E-Commerce Industry)
Important Skills : Communication, Excel, PPT, AMS (Amazon Marketing Services) PPC Campaigns, Helium 10, Keyword.io, Amazon PI
Location : Ahmedabad / Work from home from any place in India
Job Description:
This is a growth role with Amazon Marketing Services as the main lever in focus. This role is a combination of strategy and execution, and your responsibilities will include monitoring and managing our Amazon Account ads and other channels ads.
- Hands-on campaign management and execution. Monitor daily and weekly trends, ACOS, TACOS, profit and spend.
- Closely track organic rank and product wise share of voice. Correlate, predict and track organic rank & revenue upliftment in sync with PPC marketing.
- Collaborate with the overall growth team to share insights, develop tests, ensure PPC is aligned with topline and bottom-line goals, brainstorm ideas for growth, etc.
- Drive new ideas and processes to improve the performance of campaigns across Ecommerce, including account structure, bidding, ad copy, and keyword development
- Develop and maintain a professional knowledge of new or emerging trending tools within the Amazon and online shopping space
- Analyse ASIN-wise performance in terms of sales, CTR, conversation rate, page views etc. Gather actionable insights and help perform root cause analysis for any fluctuations in revenue and overall marketing performance
- End to end deployment of digital media campaigns (Amazon Marketing Service, Flipkart Ads & Myntra Ads).
- Proficiency in managing moderate to large scale PPC accounts
- Daily Monitoring and optimizing of Campaigns, Reporting & Analytics.
- Weekly/Monthly internal review & reporting.
- Experience in Beauty and Personal Care industry and Amazon Marketing Service/Flipkart Ads certification will be a Plus.
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