We are seeking a highly motivated and results-driven Digital Marketing Executive to join our dynamic team. As a key member of the Performance Marketing division, you will be responsible for planning, executing, and optimizing client campaigns across Google Ads and Meta Ads. This role requires a keen understanding of digital advertising strategies, a data-driven approach, and a passion for staying abreast of industry trends.

Responsibilities:

Campaign Management:

- Plan, set up, and manage end-to-end digital advertising campaigns on Google Ads and Meta Ads platforms.

- Conduct keyword research, ad copy creation, and ensure proper targeting for optimal campaign performance.

- Regularly monitor and analyze campaign metrics to make data-driven optimizations.

Performance Analysis:

- Track key performance indicators (KPIs) to assess the effectiveness of campaigns and provide actionable insights for improvement.

- Prepare detailed performance reports, highlighting successes, challenges, and recommendations.

Budget Management:

- Manage and optimize advertising budgets to maximize ROI and achieve client goals.

- Implement bid strategies and budget allocation based on campaign objectives and historical data.

Ad Creative Development:

- Collaborate with the creative team to develop compelling ad creatives that align with client objectives and industry best practices.

- Conduct A/B testing to identify top-performing ad variations.

Audience Targeting:

- Utilize advanced targeting options on Google Ads and Meta Ads to reach specific audience segments.

- Develop and refine audience targeting strategies to enhance campaign effectiveness.

Stay Updated on Industry Trends:

- Stay informed about the latest developments in digital advertising, search engine algorithms, and industry trends.

- Proactively recommend new strategies and tactics to improve campaign performance.

Qualifications:

- Minimum of 1 year of experience in digital marketing, with a focus on Google Ads and Meta Ads.

- Proficiency in campaign setup, optimization, and analysis on Google Ads and Meta Ads platforms.

- Strong analytical skills with the ability to translate data into actionable insights.

- Experience with A/B testing and conversion rate optimization.

- Excellent communication and collaboration skills.

Preferred Qualifications:

- Google Ads and Meta Ads certifications.

- Familiarity with other digital marketing channels, such as Facebook Ads and LinkedIn Ads.

- Knowledge of basic HTML, CSS, and web analytics tools.

- If you are a passionate digital marketer with a track record of driving successful performance marketing campaigns, we invite you to apply. Join us in shaping the digital future and delivering outstanding results for our clients.

Job Type: Full-time


Salary: - 100,000.00 - 250,000.00 per year

Benefits:

- Flexible schedule

- Paid time off

- Work from home

Schedule:

Monday to Friday

Education:

Secondary(10th Pass) (Preferred)

Experience:

Digital marketing: 1 year (Preferred)

total work: 1 year (Preferred)