SEO Executive

Roles & Responsibilities :

- Knowledge of search engine optimization practices

- Excellent verbal and written communication skill

- Familiarization Google analytics

- Reviewing and analyzing client sites for areas that can be improved and optimized

- Preparing detailed strategy reports

- Identifying powerful keywords to drive the most valuable traffic

- Filling websites and other content with effective keywords

- Writing effective SEO content for blogs & websites

- Developing link building strategies and internal linking

- Analyzing keywords and SEO techniques used by competitors

- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

- Compiling and presenting SEO guidelines

Need PPC Specialist :

- Analyze Campaign Requirements

- Create Campaign Strategy

- Identify the Right Targeting Methods

- Prepare Ad Content and Creatives

- Setup Landing Pages

- Setup Campaign & Optimize Campaigns

- Generate and Share Reports

- Responsible for handling PPC, CPC and CPA Marketing campaigns for customers. S/he should be able to easily recognize and endorse projects that can lead to the goals and progress of the company campaigns.

- Monitoring financial data & Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.

- Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.

- Manage and retain keyword list updates & Provide ideas for a creative copywriting.

- Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.

- Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

- Track and compare search results and search success through primary search channels.

- Familiar with Google Analytics and remarketing

Social Media Marketing Specialist across the Digital marketing team.

Experience Required- 6 Months (Training) - 1year

Roles & Responsibilities :

- Will be responsible for developing and implementing our Social Media strategy in order to increase our online presence.

- Stay up to date with the latest social media best practices and technologies

- Use social media marketing tools such as Buffer, hootsuite etc.

- Work with copywriters and designers to ensure content is informative and appealing

- Understands the targeted audience for each social channel

- Understand the target of audience of Zapbuild and Magikkart

- Monitor user engagement and suggest content optimization

- Good writing skills (Manage and oversee social media content)

- Measure the success of every social media campaign

- Experience with doing audience and buyer persona research

- Familiar with trending hashtags

- Familiar with banners designing (optional)

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