Head of Digital Marketing at YourStory
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YourStory - Associate - Social Media (2-3 yrs)
YourStory's Digital Marketing Team is looking for a witty and strategic social media executive to oversee our YourStory's presence on a multitude of public platforms. The social media executive should create gripping content, analyze news, understand startups and create engaging posts across platforms.
- We are looking for candidates with a minimum of 1 to 2 years of experience who will work closely with the Different teams including Captable (our paid subscription division), Client Delivery and Product teams.
- The candidate should be a team player, a self-starter, and a disciplined worker.
Requirement criteria for the post
- 2 to 3 years of social media management experience
- Experience as a social media executive at a similar company.
- Expert knowledge of all leading social media sites, including their algorithms.
- Good understanding of startups and sectors we cover like edtech/fintech/ecommerce etc.
- Ability to research on news and play it up accordingly for news articles we write.
- Good expertise with Twitter and ability to build good thread posts for startup stories...
- Understanding stories better to use graphics and create interesting, catchy instagram stories/posts.
- In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Appreciation for novel insights and ideas.
- Willingness to work occasional overtime.
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