Job Description :

- A Performance Marketing associate is expected to ideate, execute, manage and optimize acquisition campaigns. This includes optimizing acquisition channels & landing pages for maximizing lead quality, while delivering the required volume of leads within the budget.

- Stay up to date with digital marketing trends and potential new channels to keep us ahead of the crowd.

- Keep track of competitor movement and market situation to make faster decisions and improvements.

The Impact you will have :

- Manage the paid media channels to keep top of the funnel healthy and growing.

- Bring in new ideas to the team and create a set of best practices which can be replicated in the future.

- Month on month reduction in customer acquisition costs while ensuring that the lead flow keeps up with the growth aspirations of the company

About Your Physio :

- YourPhysio is a driven by the goal of relieving people of back & joint pains in their day-to-day lives. With the rise in sedentary jobs, chronic conditions and unhealthy lifestyles - back & joint pains are the modern day epidemic. We aspire to deliver a 10x better experience while accessing high-quality physiotherapy care to tackle these pains. We believe that with the right mix of technology, medical expertise and empathy we have an opportunity to drive a significant change in the world around us.

- YourPhysio is building future of digital pain relief and rehabilitation.

- In YourPhysio, we believe in first principle thinking ie. the person would always ideate, experiment, analyze, evaluate & then implement.

We use this approach in every aspect of decision making such as:

1) Trying out a new channel

2) Making changes in landing pages

3) Making changes in Google Ads/ other platforms

4) Other tasks

We expect all efforts to be backed by a good idea, and experimental data that proves why that idea is great enough to be pursued and scaled.

Skills Required : Campaign Budget Management, Creative thinking, Data Analysis, Experience with tools like Google Adwords Editor, Keyword tools, Google Analytics, Google Ads, FB / Instagram / Twitter Ads, Youtube Ads, etc.

Eligibility Criteria: Min. 1 year of experience in performance marketing. Agency experience is preferred.

Behavioral Traits: First principle thinking, willingness to learn new skills, keep track of emerging technology, dedication to growth with concrete examples, the ability to adapt easily to change and accept increased responsibility with complete ownership, pushing yourself to learn a new skill or strategy, to take on additional responsibilities and having a positive, hard-working attitude.

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