Market Expansion:

- Identify and evaluate potential market opportunities for product/service expansion.

- Develop strategic plans to enter new markets and establish a presence in targeted areas.

- Conduct market research and feasibility studies to assess market potential and demand.

On-Ground Market Analysis:

- Conduct on-ground market analysis to understand local demographics, consumer behavior, and competitor activities.

- Gather insights on customer preferences, trends, and purchasing habits through direct observation and interactions.

- Monitor and report on market trends, emerging competitors, and industry developments.

Competitive Analysis:

- Analyze competitor products, pricing strategies, and marketing tactics to identify strengths, weaknesses, and opportunities.

- Develop competitive intelligence reports and recommend strategic actions to maintain a competitive edge.

- Stay updated on competitor activities and market dynamics to adjust marketing strategies accordingly.

Market Surveys:

- Plan and execute market surveys to gather feedback from customers, prospects, and stakeholders.

- Design survey questionnaires, collect data, and analyze results to extract actionable insights.

- Use survey findings to refine marketing strategies, product offerings, and customer engagement initiatives.

- Coordination with Vendors and Franchise Owners:

- Liaise with vendors and suppliers to ensure timely delivery of marketing materials and promotional items.

- Collaborate with franchise owners to align marketing efforts with local business objectives and priorities.

- Provide support and guidance to franchise owners regarding marketing campaigns, initiatives, and brand guidelines.

Relationship Management:

- Build and maintain strong relationships with key stakeholders including vendors, franchise owners, and local community leaders.

- Act as a brand ambassador and advocate for the company's products/services in the local market.

- Address any issues or concerns raised by stakeholders promptly and effectively.