If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Associate to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing associate will work with the marketing team, supporting teams (such as Product) to launch campaigns on time and on budget.

Responsibilities : 

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements : 

- Bachelors/Masters degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools e.g. Google Analytics

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Desired Candidate Profile : 

- Strong communication (both verbal and written), interpersonal, and customer service skills.

- Thrives in a multi-tasking environment and can adjust priorities on the fly

- Excellent organizational, administrative and problem-solving skills

About Yaper

Yaper is an early stage fintech start-up helping credit card holders start a second income stream and maximise their credit card rewards.

Yaper has been founded by IITians who have founded many start-ups in diverse verticals and have been part of the start-up ecosystem for more than ten years.

Yaper was founded in the year 2019 and is based out of Delhi.

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