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15/09 Nilesh Kadam
Manager at Yangpoo Executive Education

Views:49 Applications:12 Rec. Actions:Recruiter Actions:11

Yangpoo Executive Education - Digital Marketing Role (5-8 yrs)

Mumbai Job Code: 292206

Digital Strategy Development :

- Contribute to the development of comprehensive digital marketing strategies that align with the company's goals and objectives within the education technology industry.

- Identify and prioritize target audiences, channels, and platforms to optimize reach and engagement.

Content Creation and Management :

- Create engaging and relevant content for various digital channels, including social media, blogs, email campaigns, and website content.

- Manage content calendars, ensuring consistent messaging and alignment with brand guidelines.

Social Media Management :

- Plan and execute social media campaigns across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to foster community engagement and brand awareness.

- Monitor and respond to social media interactions, comments, and messages.

Search Engine Optimization (SEO) :

- Conduct keyword research and optimize website content for improved organic search rankings.

- Implement on-page and off-page SEO techniques to increase website visibility and traffic.

Email Marketing :

- Develop and execute email marketing campaigns to nurture leads, promote products/services, and maintain communication with customers.

- Segment email lists and tailor content for different audience segments.

Paid Advertising Campaigns :

- Plan, launch, and monitor paid advertising campaigns (e.g., Google Ads, social media ads) to generate leads and drive conversions.

- Monitor budgets, adjust bids, and optimize campaigns for maximum ROI.

Analytics and Reporting :

- Utilize web analytics tools (e.g., Google Analytics) to track and measure the performance of digital marketing campaigns.

- Prepare regular reports detailing key metrics, trends, and insights to inform decision-making.

Collaboration and Communication :

- Collaborate with design, content, and product teams to ensure consistent brand messaging and alignment across all digital touchpoints.

- Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation.

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