Manager at Yangpoo Executive Education
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Yangpoo Executive Education - Digital Marketing Role (5-8 yrs)
Digital Strategy Development :
- Contribute to the development of comprehensive digital marketing strategies that align with the company's goals and objectives within the education technology industry.
- Identify and prioritize target audiences, channels, and platforms to optimize reach and engagement.
Content Creation and Management :
- Create engaging and relevant content for various digital channels, including social media, blogs, email campaigns, and website content.
- Manage content calendars, ensuring consistent messaging and alignment with brand guidelines.
Social Media Management :
- Plan and execute social media campaigns across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to foster community engagement and brand awareness.
- Monitor and respond to social media interactions, comments, and messages.
Search Engine Optimization (SEO) :
- Conduct keyword research and optimize website content for improved organic search rankings.
- Implement on-page and off-page SEO techniques to increase website visibility and traffic.
Email Marketing :
- Develop and execute email marketing campaigns to nurture leads, promote products/services, and maintain communication with customers.
- Segment email lists and tailor content for different audience segments.
Paid Advertising Campaigns :
- Plan, launch, and monitor paid advertising campaigns (e.g., Google Ads, social media ads) to generate leads and drive conversions.
- Monitor budgets, adjust bids, and optimize campaigns for maximum ROI.
Analytics and Reporting :
- Utilize web analytics tools (e.g., Google Analytics) to track and measure the performance of digital marketing campaigns.
- Prepare regular reports detailing key metrics, trends, and insights to inform decision-making.
Collaboration and Communication :
- Collaborate with design, content, and product teams to ensure consistent brand messaging and alignment across all digital touchpoints.
- Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation.