XPERT - Executive - Marketing (1-7 yrs)
- Reporting to the CEO, the Marketing Executive will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns.
Responsibilities :
- Crafting new ideas to develop and execute Social Media Marketing campaigns by monitoring the ongoing company presence of XPERT on social media (Twitter,Facebook,etc)
- Design and supervise content for Email Marketing as well as for enhancement of the company's website
- Be actively involved in SEO efforts (keyword, image optimization, etc) to improve inbound traffic to the Platform
- Should have strong research capabilities to identify latest trends and content to inculcate them into our internal strategy.
- Work closely with the IT and product development team and contribute towards the designing of the platform
- Define and develop team goals in alignment with business goals, complementing team member's career growth and progression.
Required Candidate profile :
Qualifications :
- Any Graduate/Post Graduate in any Specialisation, Doctorate not required
- Demonstrated ability to develop and execute sales and marketing strategies
- Excellent written and verbal communication skills
- Familiarity with analytical tools such as Google Analytics
- Expertise in MS Office, Google Adwords and a deep understanding of paid campaigns like Pay Per Click (PPC)
Functional Area : Marketing, Advertising
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