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03/07 Veena Amin
Senior Manager - HR at Xoxoday

Views:618 Applications:178 Rec. Actions:Recruiter Actions:3

Xoxoday - B2B Marketing Role (2-5 yrs)

Bangalore Job Code: 41308

Duties and responsibilities:

Product positioning - Develop product positioning and messaging that resonates with customers

Content Strategy - Drive innovative content ideas for a variety of platforms and measuring the effectiveness of content strategy

Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market

Sales enablement - communicate the value proposition of the product portfolio to the sales team and develop the sales tools that support the selling process

Demand generation - Own the strategy & marketing programs to drive product demand (aka sales qualified leads)

Evangelism - Champions thought leadership & category ownership across multiple offline & online forums

Customer Communication - Own the product messaging & communication through out the lifecycle of the customer - from pre-sales to sales to post-sales.

Desired profil e:

- Master's Degree and 3+ years marketing experience required; a minimum of 2 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results

- Experience with LinkedIn campaigns, LinkedIn sales navigator, Salesforce, GetResponse /pardot /hubspot / eloqua, Adobe marketing cloud

- Super savvy about product positioning, design thinking & emerging digital products

Amazing story-teller - especially where the technical IP is translated superbly into user facing benefits

Data geek - Analytics, measurements & data driven decisioning comes naturally

Prior experience of driving go-to-market strategies, especially in global markets would be a plus

Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

Team player - collaborating with cross-functional teams & proactively fixing any process-gaps to deliver the desired output

- Self-driven individual with hands-on-execution capability as well as long term business planning

Drive demand generation - inbound and outbound lead gen campaigns - through a mix of digital marketing and inside sales

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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