JOB TITLE Area Marketing Manager, New Retail

Reporting to: Regional Marketing Manager

Purpose of the Job

- Responsible for Retail execution end to end.

- Rolling out POSM-Soft and Hard elements as per planogram, managing and coordinating with marketing vendors.

- Act as an interface between the vendors and the Offline marketing lead/Sales team.

Responsibility :

- Works as a Area Marketing Manager handling end to end marketing responsibility of all offline channels.

- Manages an external team of agencies, vendors and distributor merchandisers.

- Coordinates with Regional Marketing Manager/VM Managers/Sales teams etc and deliver visibility objectives.

Objectives :

(Key Result Tasks) Works in a program mode and acts as front end lead for all marketing activities in the channels for the area..

Key Pivot and interface between Sales and marketing team. Is responsible for :

- Vendor management, In shop branding, GSB & Visual Merchandising.

- Invoice processing.

- Payment follow up and clearance.

- Execution of Go-To-Market strategy.

- Analyze Our activity and feedback to Regional Marketing manager.

- Execute Point of Sales Materials thru Distributor merchandisers (POSM).

- Track competition products and activities.

- ISB & GSB - Planning and Executions

- Cross functional coordination.

- Audit activities for Agencies (Merchandising execution, in shop and on shop fixture execution & quality check).

Key Interface :

Regional Trade Marketing Manager, State Heads, City General managers, Vendors/ agencies, Activation team, retail partners/customers.

Travel - 80% of the time in marketing.

This role requires a prior knowledge and experience in Vendor management specifically in BTL & retail marketing function.

- Experience in Point of Sale material specification/production process and execution at Retail.

- Experience in retail development with operational execution responsibilities.

- Driven Visual Merchandising for Retail stores.

- Proven expertise in driving operational efficiencies.

- Requires strong networking skills.

- Strong collaborative and operational skills backed with good understanding of marketing functions and vendor management.

- Ability to multi task, adapt to market dynamics, strong team player

- High human interface with Offline marketing, sales, Finance, legal vendor teams.

- Selected candidate will be based in any cities within India and travel to Rural Areas.

- Graduate /MBA

- Relevant experience of 6- 7 plus years in BTL agencies/companies.

Areas - Delhi, Haryana,Punjab, West Bengal

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