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24/11 Lekha Shree
HR Trainee at Xerago

Views:87 Applications:13 Rec. Actions:Recruiter Actions:0

Xerago - Digital Marketing Role (1-3 yrs)

Chennai Job Code: 244906

Responsibilities : 

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Identifying powerful keywords to drive the most valuable traffic

- Developing link building strategies

- Analyzing keywords and SEO techniques used by competitors

- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan, execute, and measure experiments and conversion tests

- Monitor competition for each client and provide suggestions for improvement

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements : 

- Masters are equivalent degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush)

- Experience in setting up and optimizing Google Ad campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

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