Job Description: SEO Specialist

Experience: 4-5 Years

Location: Noida (Currently Hybrid Work Mode)

Xebo.ai is a SaaS based experience management platform. We are a multinational IT productbased firm whose vision is to be the best in class omnichannel platform providing customer experience, employee experience and market research to organizations and help them make smarter and informed decisions hence improving the experiences organizations provide to every stakeholder. The platform helps organizations capture feedback at multiple touchpoints, understand it in real-time, and deliver insights by offering Simplified Survey, Customer Experience, Employee Satisfaction, Brand Tracking and Awareness. We are proud to provide experience management solutions, as well as strategic guidance, support and services to leading banks, Insurance companies, airports and FMCG companies across the globe. With a creative management, a skilled team, and an inherent ability to succeed, Xebo.ai strives to grow and reach heights.

Position Description:

We are seeking a highly motivated and experienced SEO Specialist to join our dynamic marketing team. The ideal candidate will have a passion for search engine optimization and a proven track record of driving organic traffic and improving search engine rankings. As an SEO Specialist, you will be responsible for developing and implementing SEO strategies to increase our website's visibility and drive qualified traffic.

Responsibilities:

1. Conduct keyword research to identify target keywords and phrases.

2. Optimize website content, including landing pages, blog posts, and product pages, for targeted keywords.

3. Develop and implement link-building strategies to increase the website's authority and domain ranking.

4. Monitor and analyze website performance metrics using tools such as Google Analytics and Google Search Console.

5. Identify technical issues affecting SEO performance and work with the development team to implement solutions.

6. Stay up-to-date with industry trends and best practices in search engine optimization.

7. Collaborate with content creators to ensure SEO best practices are incorporated into content creation.

8. Provide regular reports and insights on SEO performance to stakeholders.

Requirements :

9. Bachelor's degree in marketing, communications, or related field.

10. Proven experience as an SEO Specialist or similar role, with a minimum of 2 years of experience in SEO.

11. In-depth knowledge of search engine algorithms and ranking factors.

12. Experience with SEO tools such as SEMrush, Moz, Ahrefs, or similar.

13. Strong analytical skills and the ability to interpret data to drive actionable insights.

14. Excellent communication and collaboration skills.

15. Ability to multitask and prioritize tasks in a fast-paced environment.

16. Detail-oriented with a focus on delivering high-quality work.

17. Certifications in SEO or related fields (e.g., Google Analytics, Google Ads) are a plus.

18. Atlease 2yrs experience in B2B.