Job Description:

- Wonderla Amusement Park is seeking a dynamic and experienced Business Development Manager to expand our business in the away market, tour operators, travel agent market, establish strategic tie-ups, and tap into the inbound tourist segment. The ideal candidate will have a proven track record in business development, sales, and marketing within the tourism and entertainment industry. This role requires a creative thinker with strong negotiation skills and the ability to build and maintain relationships with key stakeholders.

Key Responsibilities :

Market Analysis and Strategy Development :

- Conduct market research to identify opportunities and trends in the away market, tour operators, travel agent market, and inbound tourist segment.

- Develop comprehensive business development strategies to expand our presence in these markets.

Partnership Development :

- Identify and approach potential tour operators, travel agents, and other partners for collaboration.

- Negotiate and establish partnerships to promote Wonderla Amusement Park as a preferred destination for tourists.

Sales and Revenue Generation :

- Drive sales initiatives to meet revenue targets set for the away market and inbound tourists.

- Create attractive packages and offers for tour operators and travel agents to promote Wonderla Amusement Park.

Relationship Management :

- Build and maintain strong relationships with key partners, ensuring their needs are met and issues are resolved promptly.

- Provide excellent customer service to partners, addressing inquiries and concerns effectively.

Marketing and Promotions :

- Work closely with the marketing team to develop marketing campaigns targeting the away market and inbound tourists.

- Monitor the effectiveness of marketing initiatives and make necessary adjustments to optimize results.

Innovation and Product Development :

- Stay updated with industry trends and customer preferences to propose new attractions or services that cater to the needs of the target audience.

- Collaborate with the operations team to enhance visitor experiences and create unique offerings.

Reporting and Analysis :

- Prepare regular reports on market trends, sales performance, and partnership activities.

- Analyze data to assess the effectiveness of business development strategies and make data-driven recommendations for improvements.

Qualifications and Skills :

- Bachelors degree in Business Administration, Marketing, or a related field.

- Proven experience in business development, sales, or marketing within the tourism and entertainment industry.

- Strong understanding of the away market, tour operators, travel agent market, and inbound tourist segment.

- Excellent communication, negotiation, and interpersonal skills.

- Ability to work independently and collaboratively in a team-oriented environment.

- Results-driven mindset with a focus on achieving and exceeding sales targets.

- Proficiency in MS Office and CRM software.

- If you are a proactive and results-oriented professional with a passion for the tourism industry, we invite you to join our team and contribute to the growth and success of Wonderla Amusement Park.