AGM - HR at Wonderchef Home Appliances Pvt. Ltd.
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Wonderchef - Online Reputation Management Executive (2-4 yrs)
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Implement ongoing education to key stakeholders to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Spotting opportunities to generate positive social media coverage and managing social media at events and initiatives.
- Social Media listening & Online Reputation Management for prospects, new and current customers as well as generating and presenting actionable insights to maintain a positive sentiment for the brand.
Skill Set :
- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
- Experience either within social media agencies or within digital/social media departments in creative and strategic brands.
- Experience in social media listening, insights tools, analytics, reporting.
- An understanding of the social web, including blogs, forums, social networks, microblogs, photo/video sharing, ratings and reviews etc.
- Experience in leveraging social media with consumer support, and working with consumer support teams.
Makes evident good technical understanding and can pick up new tools quickly
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