Brand & Communications Manager

About :

The WNS global marketing team consists of 70+ professionals specializing across a wide genre of skillsets including, messaging & positioning, planning, campaign & event management, digital marketing, research and internal communications.

- We are looking for smart and passionate B2B communications professional for our Marketing Center of Excellence (CoE) function.

- He / She will play the role of a communications specialist and collaborate with the core teams within marketing, Business Unit heads and subject matter experts to position and brand WNS through compelling content across channels and interventions - website, social media, events & conferences, sales meeting, client visits, and analysts engagements.

- As a core team member of the Marketing CoE, he/she will play a vital role in ideating and messaging for various marketing initiatives, and positioning of the brand through creative and impactful storytelling.

- Reporting into a Senior Group Manager, the key roles and responsibilities of this role will be as follows:

- As a content/communications SPOC from the Marketing CoE team, he/she will liaise with the marketing teams of other WNS international locations on all communications requirements and interventions

- Enable marketing teams in international locations to drive their communication channels through the right content building support

- Review, edit and obtain necessary approval on all types of communications deliverables including marketing collateral, internal branding, website content, digital presence and campaigns created by the international locations

- Ideate, write and deliver on a wide spectrum of communication assets including, articles, case studies, whitepapers, blogs, videos, infographics, brochures, social media, e-mailers and more

- Liaise closely with the Subject Matter Experts, Business Unit Leads and Solution teams to support them in writing quality content by identifying relevant topics, writing/editing and optimizing the pieces

- Collaborate with sales and solutions team in messaging, writing and editing of RFx responses for strategic deals.

- Closely coordinate with in-house creative teams or external agencies for desired outcomes.

- Support the HR team with internal branding and employee engagement communication requests.

- Support in developing yearly/half-yearly/quarterly marketing communications strategies and plans for the international/acquired centers.

Expected Skills & Competencies :

- Minimum of 10 years of experience in experience in creating, editing and rewriting content (some of it preferably in media or publishing houses).

- Knowledge of driving communication strategies in the international markets (the US, UK and APAC).

- Ability to grasp complex and technical subjects and develop engaging content in collaboration with subject matter experts, business heads and external agencies.

- Demonstrated expertise in business writing and copy-writing skills, with strong experience in developing impactful client-facing communications.

- Should be comfortable writing for digital and social media platforms.

- Should have an eye for detail and experience in using style guides.

- Excellent research skills.

- Adept at handling multiple communication requirements across the function (Multi-tasking).

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