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13/05 Nidhi Saraswat
HR at Wishlink

Views:90 Applications:19 Rec. Actions:Recruiter Actions:13

Wishlink - Executive - Performance Marketing (1-3 yrs)

Gurgaon/Gurugram Job Code: 325482

Your Responsibilities at Wishlink:

1. Execute creator acquisition campaigns across digital platforms, including Meta Ads, Google Ads, Email, and Website.

2. Conduct keyword research, audience segmentation, and targeting to handle and optimize acquisition campaigns.

3. Scale campaigns, monitor data continuously, analyze analytics, interpret data, and optimize performance.

4. Constantly experiment to maximize creator sign-ups.

5. Own conversion funnel KPIs and report data for interpretation.

What We're Seeking?

1. 2-3 years of experience in growth roles and managing conversion campaigns.

2. Exposure to Meta Suite, Google Ads, Email Marketing tools, and SEO optimization.

3. Analytical skills to analyze market trends, customer behavior, and competitor activities, identifying opportunities and recommending marketing initiatives.

4. Experience in data reporting, analysis, and interpretation using Excel to derive actionable insights.

5. Ability to collaborate effectively with cross-functional teams.

6. Adaptability to changing business needs and priorities.

Essential Requirements:

1. 2-3 years of hands-on experience in conversion and acquisition marketing campaigns.

2. Proficiency in Meta Business Suite, Google Ads, Email marketing platforms, Google Analytics, and Excel.

3. Strong verbal and written communication skills.

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