Wishbook - Marketing Lead (2-8 yrs)
The aim is to own the KRA for maximum awareness of Wishbook through offline stationary, events, ATL, material / stationary & digital medium. The key KRA will be one time logins & 30 day active user base. Roles include:
1. Create content, stationary & material to create maximum awareness in the market.
2. Meet key wholesalers & manufacturers with the intent of promoting marketing material amongst them & promoting activities with them in the community.
3. Manage complete comprehensive WhatsApp, Facebook, SMS & other social media promotions & messaging to maximize the outreach & usage.
4. Prepare product collateral, pitches, even handle these activities if required
5. Creating & managing product documentation, manuals, FAQs & pages
Required background:
1. 2 - 5 yrs experience in hard core marketing, including field activities & promotions, esp in the fashion B2B sector.
2. Field level business development / sales experience required.
3. Engineering with MBA education preferred.
4. Experience dealing with clients on products, and overall product go-to market strategy
5. Strong academic background, with strong analytical skills
6. Strong self-drive & motivation to give the best output.
Category Manager / Lead
The aim is to own the KRA for sales in given categories. Roles include:
1. Reviewing existing content / catalogs on Wishbook, and curating them based on market demand & usage.
2. Create content, stationary & material to create maximum awareness in the market.
3. Meet key wholesalers & manufacturers with the intent of promoting marketing material amongst them & promoting activities with them in the community.
4. Manage complete comprehensive WhatsApp, Facebook, SMS & other social media promotions & messaging to maximize the outreach & usage.
5. Prepare product collateral, pitches, even handle these activities if required
6. Creating & managing product documentation, manuals, FAQs & pages
Required background:
1. 2 - 5 yrs experience in hard core marketing, including field activities & promotions, esp in the fashion B2B sector.
2. Field level business development / sales experience required.
3. Engineering with MBA education preferred.
4. Experience dealing with clients on products, and overall product go-to market strategy
5. Strong academic background, with strong analytical skills
6. Strong self-drive & motivation to give the best output.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
