Social Media Manager

We are looking to hire a young, driven and enthusiastic full-time Social media professional to implement Social Media Management strategies for a fast-growing consumer-centric startup. They should be able to initiate, manage, and support our marketing campaigns across all social media channels.

Title: Social media manager

Location: Pune

Experience: 2+ years of FB ads, SMM work across channels

Education: Graduation from an eminent college / university. FB Ads experience is mandatory

Key responsibilities:

1. Ads campaign management:

- Optimize and implement campaigns across social media channels like Facebook, Instagram, Twitter, LinkedIn etc. to funnel high quality traffic and generate sales

- Create and manage audience, placements, creatives etc. to optimize campaigns for conversion/ desired objective metrics

- Work with content team to create attractive and concise copy for marketing / remarketing campaigns

- Create customer funnel audiences and lookalike audiences to run remarketing campaigns as per best practices

- Create a process to carry out relevant A/B tests on creatives, placements, targeting, landing pages and other such aspects of the ads, so as to keep improving ad performance

- Hit KPI targets while staying within weekly, monthly, and annual budgets

- Consistently track ad performance, troubleshoot issues, and prepare relevant dashboards for easy ROI measurement

- Ensure all ads and their copy adheres to brand guidelines

- Make best efforts to stay in sync with updates by these platforms

2. Social media posts management :

- Manage the social media content calendar

- Work with the design and content team to manage social media posting on a day-to-day basis

- Promote/ boost posts as per given schedule and budget, while ensuring right targeting

- Manage the community of followers on a regular basis by replying to comments and reviews on these platforms

- A/B test content, creative, targeting, placements to derive best results

Professional requirements:

- Fluent and working knowledge of conversion-oriented campaign best practices and techniques across social media platforms such as Facebook, Instagram, Twitter, LinkedIn

- Complete grasp of the FB Ad-manager platform

- Excellent control on: audiences, ad copywriting, re-marketing, content ads, Landing page testing, FB analytics

- Strong track record in managing medium to large campaign budgets

- Knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts

- Experience in running data-driven campaigns and improving performance

About Wink & Nod :

Wink & Nod is building a customer-centric and trendy brand bringing a breath of freshness to the sleepy mattress industry. We want to solve 3 key pain points - poor mattress buying experience, lack of world-class innovative products and prohibitively high product prices that prevent people from buying good reasonably priced sleep products.

Our company is run by seasoned professionals with backgrounds in investment banking, consulting and venture capital, and come from top tier educational institutes such as Chicago Booth, IIM Calcutta, Carnegie Mellon, and IIT Kanpur.

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