SEO Manager

We are looking to hire a young, driven and enthusiastic full-time SEO professional to implement SEO strategies for a fast-growing consumer-centric startup. They should be able to initiate, manage, and support our marketing campaigns across multiple digital channels.

Title: SEO Manager

Location: Pune

Functional Area: Digital Marketing, SEO, E-commerce

Employment type: Full time/ Permanent

Experience: 2+ years of SEO work across channels

Education: Graduation from an eminent college / university

Key responsibilities :

- Perform keyword research / discovery to optimize for organic traffic and conversion

- Achieve and maintain top ranking on all search engines for the top keywords identified

- Analyze, optimize and implement on-page and off-page SEO strategies to improve share of organic search traffic and organic conversions

- Work with the digital marketing and web development teams to ensure conversion- oriented SEO strategies are implemented in a timely manner

- Create a back-link strategy and undertake implementation of the same

- Work with copywriters and development team to create content that is relevant to SEO campaigns

- Ensure all SEO work, both off-page and on-page, is on par with Industry Standards and Web Analytics to improve SEO efforts

- Consistently track SEO performance, troubleshoot issues, and prepare relevant dashboards for easy ROI measurement

- Keep abreast of new developments in SEO actively. Research, test and propose new approaches to improve search engine ranking

- Going forward, you will also be responsible for managing PPC ad campaigns on platforms like Facebook Ads

Professional requirements :

- Minimum 2-3 years relevant experience is required

- Fluent and working knowledge of result-oriented SEO best practices and techniques across search engines and marketplaces

- Strong experience with Google Analytics, Google Ad words, Google Webmaster Tools, Bing Webmaster Tools, SEM Rush, Moz, Ahrefs etc.

- Excellent control on: Keyword research, Landing page optimization, back link building, image SEO, YouTube SEO and similar SEO tactics

- Good communication skills

- Be able to multi-task and work independently

- PLUS: Experience in managing PPC campaigns on platforms like Google Ads, FB Ads etc. will be a definite plus

About Wink & Nod :

Wink & Nod wants to build a customer-centric and trendy brand that can bring a breath of

freshness to the sleep industry. Our goal is to provide amazing products Our goal is to provide amazing products to consumers that can help with their sleep and overall well-being. We want to solve 3 key pain points - poor sleep products buying experience, lack of world-class innovative products and prohibitively high product prices that prevent people from buying good reasonably priced sleep products.

Our company is run by seasoned professionals with backgrounds in investment banking, consulting and venture capital, and come from top tier educational institutes such as Chicago Booth, IIM Calcutta, IIM Ahmedabad, IIM Lucknow, Carnegie Mellon, IIT Kanpur, IIT Kharagpur, IIT Chennai.

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