About Wildcraft

Wildcraft is India's largest outdoor gear company. It's product range includes gear, travel cases, apparel, and footwear. Since our inception 25 years ago, Wildcraft is a brand born for the open air. Wildcraft as a head-to-toe outfitter equips you with the means to experience outdoors. A brand with the business philosophy of "rekindling the explorer & embracing the unknown" at its heart. Wildcraft products take inspiration from its brand ethos which guides the product to be functional, light weight, weather resilient and reliable. Wildcraft is best poised to ride the Indian outdoor industry opportunity and make Indians embrace the uncertainty and Be Ready for Anything.

Job Role

Trade Manager, responsible for supervising the trade operations, nurturing the relationship with distributors and dealers within the assigned territory. Your role involves collaborating with distributors & dealers to drive primary and secondary sales, increase market size and achieve revenue targets.

Work Responsibilities :

1. Sales Target Achievement :

- Responsible for generating revenue of Gear, Footwear, Apparel & Luggage, in the assigned territory.

- Monitor and drive the achievement of sales targets through primary and secondary sales, also manage the stock level with the distributor.

2. Distributor and Dealer Management :

- Organise regular meetings with partners to build strong network & expand the business within the channel.

- Identify prospective distributors and dealers in the channel, to grow the partnerships to facilitate business growth and establish new counters.

- Introducing new product to distributor and dealer, implementing new marketing plans.

- Managing the day-to-day functioning of the sales task which includes order execution, service, and other issues of the distributors.

- Responsible for payments and exchanges.

3. Trade Promotions :

- Ensure the effective execution of marketing schemes and promotions.

- Monitoring and driving local level promotions to achieve targets and feedback on schemes / products.

4. Cross-Functional Collaboration :

- Collaborate with logistics and supply chain teams to ensure timely product delivery to clients.

- Work closely with the marketing team to align promotional activities with sales objectives.

5. Sales Report and Analysis :

- Prepare regular reports on sales performance, market trends, and competitor activities.

- Timely Reports submission as per SOP.

Qualifications & Skills :

Education Qualifications :

- Master's in business administration or related field.

Work Experience :

- Minimum 4-6yrs experience in Distribution / General Trade/ Channel Sales / FMCG trade.

- Should have diversified Trade Distribution Sales in network expansion.

Other Requirements:

- This is a frontline field sales job and will require extensive travel intra and intercity.

- Strong business orientation and Acumen.

- Good Customer focus and communication skills.

- Good Execution skills.