Founder at Wholistic You
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Wholistic You - Manager - Digital Marketing (5-8 yrs)
Key Responsibilities :
- Manage company website (including all images, tools, and content)
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Oversee management of all digital channels (including updates, design, and user experience)
- Look after social media presence across all channels
- Develop a website traffic plan and create goals to meet
- Optimize website and social media channels for SEO as well as usability
- Create, maintain, and implement digital marketing and editorial calendars
- Maintain effective, cohesive, and engaging brand messaging
- Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
- Management of analytical tools such as Google Analytics and Webmaster Tools
- Measure and report on the performance of all digital marketing campaigns
- Partner with advertising and media specialists to increase marketing results
- Develop and oversee A/B testing protocols and procedures
Requirements:
- Bachelor's Degree in Marketing or related field required
- 5+ years- experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Advanced knowledge of HTML and CSS required
- Solid understanding of ecommerce, PPC, SEO & SEM
- Excellent grasp of social media and website metrics and best practices
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Experience with website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
