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02/11 Saravanan Balakrishnan
Head - Talent & Finance at White Panda

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White Panda - Lead - Content (2-5 yrs)

Bangalore Job Code: 96928

Content - Lead


White Panda is looking for a Content - Lead to scale up its content operations globally. A managing editor combines the innovativeness of a writer with the practical focus of an operations manager. We expect excellent organizational and leadership skills as well as a unique problem-solving ability.

You need to have the right sensibilities and the skills to succeed in a new age, along with creativity and entrepreneurialism. You need to frame and create content in innovative ways and make lateral connections across topics. We look for "keyboard presence": a good editorial writer is a natural in front of the screen.

And then there's speed. Our Content - Lead is expected to move quickly from task to task, on his or her screen, and in his or her heads. But not at the expense of accuracy and brand.

Responsibilities:

- Defining clear content benchmarks and overseeing consistence together with the operations team

- Building and managing a high performing editorial team. Guiding the editorial team to ensure that the content matches White Panda standards

- Building an ecosystem of Tier 1 writers and editors. Ensuring constant outreach, growth and value addition to the community

- Analyzing performance metrics across properties to quantify results towards content quality for all content transactions at all scales

- Working along with the Marketing team; building and managing a rich content/editorial calendar

- Constantly narrating the White Panda vision. Editing/Creating all White Panda communications

Skills :

- Conscientious, detail-oriented, and efficient

- Impeccable understanding of grammar and good writing

- Strong copy editing and research/fact checking skills

- Ability to manage the scale and complexity of content in an efficient manner without compromising on the quality and timelines

- Fast, accurate and the ability to prioritize

- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level

- Experience in a very fast-paced digital environment

- Prior experience in PR / Branding / Content Marketing or relevant experience (Bonus)

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