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02/11 Saravanan Balakrishnan
Head - Talent & Finance at White Panda

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White Panda - Lead - Content (2-5 yrs)

Bangalore Job Code: 96928

Content - Lead

White Panda is looking for a Content - Lead to scale up its content operations globally. A managing editor combines the innovativeness of a writer with the practical focus of an operations manager. We expect excellent organizational and leadership skills as well as a unique problem-solving ability.

You need to have the right sensibilities and the skills to succeed in a new age, along with creativity and entrepreneurialism. You need to frame and create content in innovative ways and make lateral connections across topics. We look for "keyboard presence": a good editorial writer is a natural in front of the screen.

And then there's speed. Our Content - Lead is expected to move quickly from task to task, on his or her screen, and in his or her heads. But not at the expense of accuracy and brand.


- Defining clear content benchmarks and overseeing consistence together with the operations team

- Building and managing a high performing editorial team. Guiding the editorial team to ensure that the content matches White Panda standards

- Building an ecosystem of Tier 1 writers and editors. Ensuring constant outreach, growth and value addition to the community

- Analyzing performance metrics across properties to quantify results towards content quality for all content transactions at all scales

- Working along with the Marketing team; building and managing a rich content/editorial calendar

- Constantly narrating the White Panda vision. Editing/Creating all White Panda communications

Skills :

- Conscientious, detail-oriented, and efficient

- Impeccable understanding of grammar and good writing

- Strong copy editing and research/fact checking skills

- Ability to manage the scale and complexity of content in an efficient manner without compromising on the quality and timelines

- Fast, accurate and the ability to prioritize

- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level

- Experience in a very fast-paced digital environment

- Prior experience in PR / Branding / Content Marketing or relevant experience (Bonus)

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