Position Description Summary

Function : Sales, Marketing & Customer Service

Location : Vikhroli, Mumbai

Position Title : SEO Analyst

Reporting To : Head of Marketing

I) Position Summary :

Key Objective/Purpose of the Job :

- Develop optimization strategies that increase the company's search engine results rankings

- Research SEO keywords to use throughout the company's website and marketing materials

- Set measurable goals that demonstrate improvement in marketing efforts

- Monitor daily performance metrics to understand SEO strategy performance

- Efficiently communicate with other marketing professionals to align goals

- Collaborate with others within the marketing department to manage SEO strategy

- Write compelling and high-quality website content, including blog posts and page descriptions

- Update content and website links for maximum optimization and search engine rankings

b) Major Activities :

- Good understanding of website analytics tools such as Google Analytics, Ahref, Mouse Flow, etc.

- Implementing and administering search engine programs (XML sitemaps, shopping feeds, webmaster

tools)

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in digital marketing and measurement.

- Strong ownership of end-to-end projects from production schedules, budgets, stakeholders. Coordination, reporting, and agency management.

- A strong self-starter who is willing to make their mark in a fast-paced, entrepreneurial organization.

- providing keyword insights and SEO advice for other teams within the organisation

- staying up to date with new SEO, social media and digital marketing industry trends, tools and practices, which are constantly changing

- performing competitor analysis to identify content gaps and areas for improvement in website design

- Optimizing pages for desktop, tablet, and mobile use.

- Developing link-building strategies.

- Managing paid search campaigns.

II) Person Specification :

a) Essential :

Qualifications :

- Strong expertise in SEO, digital advertising, and social media marketing.

- Strong experience in running and optimizing multi-channel campaigns.

- Demonstrable track record of meeting lead generation/MQL targets.

- Experience in developing and optimizing websites and landing pages.

- Experience with A/B and multivariate experiments

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