Job brief : 

If you live and breathe marketing, we need to talk. We- re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Job Responsibilities : 

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partnerships with key industry players, agencies and vendors

- Be in charge of marketing budget and allocate/invest funds wisely

- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.

- Market through various channels and segment databases working with large datasets

- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics

- Evaluate the impact of marketing programs in achieving their stated objectives, including the impact on lead flow, LTV, and retention

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Job Requirements

- Any degree in marketing or a related field

- Proven 2 years experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Ability to think creatively and innovatively

- Exposure to digital and direct response marketing

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- Good taste, a sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Experience building complex marketing programs and reporting on the results

- Strong problem-solving ability, including metrics-driven thinking

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.