04/02 Manisha Saini
HR at WeWork

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WeWork - Marketing Lead (3-7 yrs)

Pune Job Code: 62088

Job Description

- Conceptualise, ideate and create yearly, quarterly plans for brand marketing. Execute the plans through a wide range of field activations, partnerships and guerrilla marketing tactics.

- Create the brand & marketing playbook for your market. (Eg: Chennai, Hyderabad, etc)

- Identify on brand partnerships for WeWork in the market and execute these partnerships for brand.

- Create and maintain reports for each activity. Create weekly, monthly, quarterly and yearly reports for activities done.

- Manage weekly updates to your manager on your marketing efforts and results.

- Create, manage, and grow a database of local influencers who will become the base brand promotion.

- Identify, create and manage content relevant for your market for the central team to execute and include in their WeWork India calendar.

- Conduct fortnightly meetings with community and sales to understand and plan monthly brand calendar.

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