WeWork - Marketing Lead (3-7 yrs)
- Conceptualise, ideate and create yearly, quarterly plans for brand marketing. Execute the plans through a wide range of field activations, partnerships and guerrilla marketing tactics.
- Create the brand & marketing playbook for your market. (Eg: Chennai, Hyderabad, etc)
- Identify on brand partnerships for WeWork in the market and execute these partnerships for brand.
- Create and maintain reports for each activity. Create weekly, monthly, quarterly and yearly reports for activities done.
- Manage weekly updates to your manager on your marketing efforts and results.
- Create, manage, and grow a database of local influencers who will become the base brand promotion.
- Identify, create and manage content relevant for your market for the central team to execute and include in their WeWork India calendar.
- Conduct fortnightly meetings with community and sales to understand and plan monthly brand calendar.