HR Executive at WebEngage
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WebEngage - Executive - Brand Marketing/Content & Community Management (2-4 yrs)
Roles & Responsibilities:
- Expanding the 'EngageCast' podcast series, and conducting Webinars with (internal + external) guests
- Building a quarterly content calendar for both Podcasts & Webinars
- Identifying potential guests for Podcasts & Webinars & running nurture campaign for securing episode spots
- Maintaining the accompanying blog content for Podcasts, Webinars & Community-building initiatives
- Building the script, content, storyboard, questions list for Podcasts, Webinars, Video content
- Identifying community-building activities for the WebEngage brand and executing them
Planning the distribution strategy to generate high-quality MQL's from the Webinar funnel
Requirements:
- The candidate must have a minimum of 2 years of prior experience in Marketing (SaaS experience will be extra beneficial).
- The candidate should have an equivalent of an MBA / Masters in the field of Communications/Media/Marketing
- The candidate should have proficiency in conducting interview-style content formats (Podcasts, Webinars, Videos)
- The candidate should be able to work closely with internal cross-functional teams across the organization
- The candidate must be highly proficient in written/verbal communication with exceptional control over the English language
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