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25/11 Elroy Fernandes
HR Generalist at WealthDesk

Views:9 Applications:5 Rec. Actions:Recruiter Actions:5

WealthTech - CRM Analyst (2-6 yrs)

Hyderabad Job Code: 186969

Job description

Responsibilities:

- Build comprehensive daily, weekly, monthly reporting of CRM performance and develop dashboards to - read and react- to business performance

- Build segmentation and propose relevant action plans to grow engagement, loyalty & sales

- Create & monitor workflows and CRM integrations with 3rd party tools

- Issue reports on CRM performance and includes strategies for improvement & optimization.

- Analyze customer behaviour to advise key business stakeholders on new opportunities to acquire new, retain and re-active lapsed customers

- Analyze campaign results, buying & browsing behaviour to pivot strategy and increase performance; leverage learnings into digital marketing strategy

- Manage, maintain & develop a customer database. Ensure data quality.

- Monitor competitor efforts and build reports on CRM strategy for key stakeholders

- Partner with marketing and product team to develop consumer lifetime value models, conduct segmentation/cohort analysis and build propensity models

- Articulate and present data analyses and learnings effectively to the team and to key stakeholders

- Manage relationships and measurement routines with external agency data and marketing teams.

- Requirement: 2- 5 Years of Experience

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