Position Overview:

As an Amazon PPC Ad Expert, you will be responsible for managing, optimizing, and scaling our Amazon advertising campaigns to maximize ROI and drive sales. You will play a pivotal role in devising strategies, analyzing data, and implementing tactics to enhance our presence on the Amazon marketplace.

Key Responsibilities :

Campaign Management : Develop, execute, and manage end-to-end Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.

Keyword Research & Optimization : Conduct thorough keyword research to identify high-value keywords, optimize campaigns for relevant search terms, and continually refine keyword strategies for improved performance.

Bid Management & Budget Allocation : Monitor and adjust bids, budgets, and ad spend to ensure optimal performance and efficient use of resources while meeting predefined KPIs.

Ad Copy & Creative Optimization : Create compelling ad copy and optimize product imagery to increase click-through rates (CTR) and conversion rates.

Data Analysis & Reporting : Analyze campaign performance metrics, generate insightful reports, and provide actionable recommendations to improve campaign effectiveness and achieve sales targets.

Stay Updated with Amazon Trends : Keep abreast of Amazon advertising trends, platform updates, and industry best practices to implement innovative strategies and maintain a competitive edge.

Qualifications:

- Proven track record of successfully managing Amazon PPC campaigns with demonstrable results in driving sales and improving ROI.

- Proficiency in utilizing Amazon Seller Central or Amazon Advertising platform.

Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

- Excellent understanding of keyword research, bid management, and campaign optimization techniques.

- Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.

- Certification in Amazon Advertising or related field is a plus.
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- Strong communication and collaboration skills.

Education & Experience:

- Bachelor's degree in Marketing, Advertising, Business, or related field.

- Minimum of 2 years of experience in managing Amazon PPC campaigns or similar digital advertising roles.

- Knowledge on Helium10 tool is a plus