08/04 Kanan
Assistant Manager - Human Resources at Virtuous Retail

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Virtuous Retail - Assistant Manager/Senior Executive - Marketing (4-7 yrs)

Bangalore Job Code: 70027

Job Summary : The job purpose of this role is to be responsible for conceptualizing and overseeing execution of marketing activities/events, promotions and commercialization, ensure VR brand visibility, footfall management and achieving marketing revenue targets at the mall/ shopping centre.

Essential Duties and Responsibilities :

- Adhere to the marketing SOP guidelines

- Assist in execution of the events as per the Marketing calendar

- Briefing the media/advertising agency on the required creative concept and ensure timely completion of the creative

- Communicating and coordinating with various agencies (Event Production, Mall D- cor, and Printing) and make sure all requirements of the event(s) are met within the stipulated time frame.

- Assist with necessary creative management for mall publicity through advertising, promotions, website, visual merchandising, magazine, newsletter in order to enhance the brand and positioning of the Mall.

- Work effectively with internal departments (esp. leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units - new store openings, launches, events, changes to procedures, staff newsletters.

- Develop content, design and publish internal communication specs.

- Coordinate/ liaison with PR and advertising agencies, media planning, and managing creative for publicity campaigns.

- Execute PR activities as directed, ensure timely press material preparation and arranging press conferences.

- Timely processing of the agency bills/invoices.

- Ensure management of the Gift Card program or any loyalty card programs that are being implemented

- Effectively manage the relationship with all the vendors/tenants

- Maintain effective relationship with creative, PR, social media agencies and vendors - event production, mall decor, printing etc.

- Oversee / hold vendor / tenant meeting at regular intervals.

- Updating / maintaining records of various agencies.

- Keeping records/copies of all the press releases.

Qualifications, Experience and Skills :

- Graduate/Post Graduate .


- Marketing with at least 3-7 years of relevant experience in Mall Marketing.

- Should have excellent understanding of Customer Choices, Cultural variation and likings.

- Should be innovative and proactive in planning and implementing Marketing Campaigns.

- Should have dealt with a wide range of People/ society sections and should be able to understand and implement events to get higher footfalls and make the Mall a happening place.

- Excellent communication skills.

- Should have experience in dealing with Vendors /internal and external customers.

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