HR Manager at Virtual Xcellence.com
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Virtual Xcellence - Digital Marketing Role - SEO/SMO/Google Adwords (3-5 yrs)
- Manage and optimize existing PPC campaign components including, but not limited to Ad -Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
- Help create PPC strategies including keyword research and analysis.
- Implementation of PPC strategies. Create performance reports with recommendations for improvements.
- Must have the expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display Ads and Shopping Ads
- Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Adwords campaigns.
- Must know how to optimize campaigns based on bids and quality score
- Must be well aware of the anatomy of a highly converting landing page and know how to set up the AB Test to ensure campaign success
- Must know tools to analyze campaigns of competitors and benchmark performance accordingly
- Google Adwords Certified Professional will be an added advantage.