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12/02 GK
Founder at Vidzet Media

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Vidzet Media - Lead - Search Engine Optimization/Search Engine Marketing (1-5 yrs)

Delhi NCR Job Code: 110290

This is an individual contributor role, where you would be working with cross-functional teams and get stuff done! We are looking for candidates that can strategize and get their hands dirty with day to day implementations and tasks.

Responsibilities :

- Collect and analyze competitor data, identify trends and insights in order to achieve maximum ROI in off-page SEO campaigns.

- Create and manage a full proof guest/forum posting strategy.

- Manage online PR and press releases for the brand.

- Optimize copy and landing pages for search engine marketing.

- Perform ongoing keyword discovery, expansion and optimization.

- Research and implement search engine optimization recommendations.

- Research and analyze competitor Off-Page SEO strategies.

- Develop and implement a link building strategy.

- Work with the development team to ensure SEO best practices are properly implemented on the website.

- Work with editorial and marketing teams to drive SEO in content creation and content programming.

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements :

- 1-2 years of core SEO (off-page) experience.

- Proven SEM experience managing Linking building campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).

- Hands on experience using online PR tools like - HARO, PRweb, myblogu.

- Experience with guest posting and driving referral traffic from other websites.

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

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