- Create persuasive messages and compelling Copy consistent with the brand's tone of voice to inform, engage and acquire; while also generating brand loyalty in consumers for marketing communication across all ATL and BTL media, digital, PR and database marketing.

- Strategize within the marketing team to develop and execute a content calendar and deployment strategy, factoring in relevant deadlines as per the requirements.

- Work cross-functionally to provide end-to-end writing creative support.

- Will be responsible for developing and delivering all copy updates for the company's corporate and brand-related Websites.

- Will be responsible for ideating, planning and delivering all copy as per our MoM Social Media Marketing strategy.

- Contribute towards the creation and review of all Performance Marketing copy for Sales Enablement.

- Create engaging Written or Graphic copy in the form of E-newsletters, Blog articles, Quora, etc. to help in organic growth and liaise with internal partners to deliver on Content requirements within broader objectives

- Designing and delivering Content to maintain and raise our User Experience, Engagement in alignment with SEO best practices.

- Reviewing copy delivered by the Agency to make sure it's accurate, authentic, relevant, and matches our style guide.

- Conceptualize, develop, plan and execute brand-focused interactive and engaging content to increase reach, impressions and engagement

- Work with the Marketing head to create innovative social media campaigns that lead to an increase Page Likes and Followers MoM

- Contribute to implementing the latest in social media best practices and strategies including engaging and innovative influencer campaigns that are Brand focussed through a balanced mix of Static and Video Content

- Monitor competitive communication and report monthly communication updates/ insights

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