Recruiter at Multi Recruit
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Vice President - Marketing - IT (10-13 yrs)
Job Title / Designation: Vice President - Marketing
Job Description
We are looking for a proven marketing leader to design, develop and drive the marketing strategy of our company. This individual will work closely with Product, Sales and our Founding team for building a world class brand, lead the go-to-market strategies, develop and execute marketing initiatives. A proven track record of building and leading high-performance teams in a fast-paced start-up environment, preferably within a B2B SaaS company, is highly desirable.
Responsibilities:
- Create, manage, and execute marketing strategies while establishing internal procedures and processes for project management, tracking, and reporting
- Develop tracking and reporting systems for measuring ROI on the marketing budget
- Create positioning and messaging thats compelling to potential buyers and clearly articulates the company value and differentiation
- Drive channel optimization and testing, campaign management, content marketing and branding & messaging
- Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results
- Work with the Head of Sales, co-own the sales & marketing funnel and design targeted programs to raise awareness, generate new leads and move buyers through each stage of the customer lifecycle
Required Skills and Experience :
- 10+ years experience in marketing preferably in a B2B SaaS company
- 3+ years in experience in a leadership role, building and managing a marketing organization
- Superior communication skills ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level
- Prior experience collaborating with Sales and Product teams and leading cross-functional projects related to sales and marketing workflow
- Skilled in marketing automation and related software such as Salesforce, Google Analytics and knowledge of market trends in digital marketing technology
- Bachelors degree in Business, Sales, Marketing, or related discipline, or equivalent additional experience
- Minimum/Maximum/ Work Experience Required: 10-13 Years
Annual CTC : Open
Number of Positions Open : 1
Location(s) of Job : Coimbatore
Minimum Education Requirements : Bachelors degree in Business, Sales, Marketing
No of rounds of Interviews: 1
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