Monjin is looking for a VP - Marketing to own and lead marketing and customer acquisition for Monjin.

As the VP - Marketing you will be in charge of all the following activities:

Team :

- You will responsible for growing and leading the team of 5 reportees.

- These currently comprise of content writers, digital marketing, social media marketing and designer.

Marketing Strategy :

- Define the overall marketing strategy to get maximum brand awareness and recall within our users and CXOs in mid to large enterprises

- Incremental growth of users and customers.

- Implementing marketing tech.

- Proven experience of growth in strategic and tactical execution-

Content Marketing :

- Lead our content marketing initiatives

- Manage a team of content writers who are responsible for online content, blog, website

- Draft and coordinate the design of whitepapers, pitch decks, video scripts and more

- Create brochures, collateral, booth designs and other content relevant for events

- Produce creative video content ongoingly (dozens of videos each quarter)

PR :

- Strategizing and executing PR strategies, creating content and coordinating with the press and with our PR agencies

- Strategizing and implementing event participation at relevant conferences and events

- Identifying awards that we should apply for and managing our awards calendar

- Managing our influencer outreach programs

Digital Marketing :

- Strategize and execute targeted digital Marketing campaigns - SEO, SEM, Social etc

- Corporate website: Continuous revamp of the website to enable the features which connects the website visitor to find relevant content & which in turn make them submit their requirements on the website using Web leads.

- Enable enterprise Search engine optimization for the corporate website which includes defining 360-degree SEO strategy. Finalize the right keywords, create & optimize engaging content,revamp the website architecture & garner link backs from reputed sources. Perform detailed SEO audits to identify gaps, improve website performance and set up a competitor benchmarking index.

- Manage and Optimize digital marketing budgets to deliver positive ROI

Branding :

- Defining the brand strategy, brand guidelines and positioning for specific markets / countries

- Implementing brand guidelines and decisions across all communication

Events :

- Identify comprehensive list of relevant conferences worldwide

- Strategy and execution for our participation and sponsorships

- Design of booth, brochures, content and other assets

- Strategy and execution of our own event series

- Representing monjin in global forums and events-

Additional Responsibilities :

- Ability to collaborate effectively across teams as well as an ability to drive closure to indecision/or conflict.

- Sharing regular reports with stakeholders.

- The ability to manage ambiguity and work autonomously

- The ability to meet ambitious deadlines and deliver high-quality work on schedule

- Excellent stakeholder management skills

- Knowledge of Mobile Marketing Ecosystem

- Manage the budget of the team and ensure that budget is not overspend or underspend

Qualification :

- You have 12+ years of experience in Heading the marketing function for tech company (preferably in the B2B SaaS space)

- MBA from a premier institute

- Good command over data analytics and reporting.

- You have strategized and delivered on creative marketing and branding campaigns within the

Enterprise space :

- You have led PR, Events, Branding and Content Marketing activities

- You have conceptualized, managed, analyzed and optimized extensive digital marketing campaigns to deliver leads / signups with a positive ROI

- You have Strong management, leadership, and mentoring skills.

- Workaholic, overachiever with a maniacle focus on achieving individual and team targets.

Location :

- This position is located at Pune.

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