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06/09 Albatronix Consulting HR
Recruiter at Albatronix Consulting

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Vice President - Growth Hacking - EduTech (8-15 yrs)

Delhi Job Code: 175378

Albatronix Consulting is hiring "VP-Growth" for one of its clients, LeverageEdu.

About Leverage Edu :

At Leverage Edu, we are democratizing access to global opportunities for students everywhere. By helping students make the right career choices with the aid of information and pathways that they can trust, we are opening doors to opportunities they could not access without the right guidance and support. Making sense of the complex web of courses, colleges, careers, and geographies is a tough task - by leveraging technology but connecting with students at a personal level we help them maximize their potential. To build towards this goal we are looking for people with the ambition and hustle to make the world a smaller place and get people closer to their dream opportunities. We are building at a breakneck speed in one of the fastest-growing industries in the world and the opportunities for growth are limitless.

About the Role :

As a student-first brand, it is imperative that we reach out to prospective students looking to study abroad better and faster. We are looking for a VP Growth to spearhead our customer acquisition effort across channels: Online Paid Marketing, Organic, Offline B2B, and Remarketing funnels. The ideal candidate for us is someone who has led customer acquisition for any of the new-age technology companies and comes with at least 5 years of experience across middle management and senior roles. The role will be a mix of leading the overall online marketing strategy and offline partnerships teams to drive exponential Growth for Leverage Edu.

What You Will Do :

- Create and exponentially grow top of the funnel leads for sales conversion month on month

- Budget planning & program management of customer acquisition across digital marketing and offline channels

- Plan, execute, and monitor online marketing campaigns across paid channels (Google, Facebook, Instagram, YouTube, Affiliates, etc.), and organic channels such as content and SEO

- Prepare roadmap for growth through offline partnerships such as Universities, Schools, and Corporate and lead its execution

- Prepare exhaustive student journeys and execute product automation to drive remarketing led conversions

- Define key metrics to monitor the performance of each channel

- Design and implement structured dashboards to transparently track performance and take ongoing corrective actions

- Brainstorm new and creative growth strategies

- Develop and monitor campaign budget

- Execute in an intense, fast-paced, and highly iterative environment

What You Will Need :

- Minimum a Bachelor's degree preferably in Engineering, master's degree or MBA is preferred

- 5+ years of experience in managing Growth across Online Channels (Google, Facebook, Referrals), Organic Channels (SEO and Content), and Offline Channels (Partnerships)

- Leadership experience in a fast-growing startup OR relevant experience in a Management Consulting company preferred

- Ability to build and execute a holistic multi-channel marketing plan and be responsible for building the lead funnel for the company

- Strong work ethic and ownership mindset

- Strong analytics skills

- #hustle

What You Will Get :

- Be a part of the leadership team of a fast-growing Series A startup defining core strategies for the growth of the company

- ESOPs and compensation way above the market for unparalleled wealth creation

- Ground-level view of building out a global EdTech company that is going to impact hundreds of thousands of lives

- Phenomenal work environment, with massive ownership and great growth opportunities - A young, dynamic, and passionate team

- Industry best perks

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