Senior Consultant at ABC Consultants Pvt. Ltd.
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Vice President/Chief Manager - Marketing - FMCG (10-20 yrs)
Desired Candidate Profile :
- Incumbent should have worked significant time(5-7 years) in FMCG (food) Industry.
- Only beverage experience in FMCG will not be suitable.
- Brand marketing experience with exposure in category management will be ideal for this role.
- Premier B-School experience will be preferred.
- Incumbent should be ready to accept challenge to develop a strong regional player to be a national level company.
Job Description :
- Incumbent will be responsible for developing, implementing and executing marketing initiatives and activities for assigned brands (FMCG-Food product) including campaigns (print, web, social media, broadcast), events, corporate responsibility programs and sponsorships.
- Responsibility will include but not limited to creating and implementing marketing strategies to expand nationwide footprint, increase brand awareness, generate leads to ensure customer needs are met.
- Contribute in developing of short term and long-term marketing strategy and business plan.
- Develop the marketing & communication management rollout strategy to maximizing ROI on budgets to support top line & bottom line growth.
- Develop and implement the marketing activities with digital media, ad agencies, PR and social media.
- Should have worked in managing business encompassing customer relationship management, market analysis, development of new markets and penetration into new segments.
- Evaluation & execution of multi-channel brand marketing & promotional plans that support brand ethos.
- Developing partnerships, 3rd party promotions and publicity to build consumer awareness, and enhance brand equity.
- Responsibility will include market share gains.
- Incumbent should be ready with a 360 degree marketing strategy to transform company from a regional leader to Pan India player.
- Creating strategy for ATL/BTL strategy and execute the same.
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