Veris - Product Marketing Role (2-5 yrs)
Product Marketing Manager duties and responsibilities :
1. Develop product messaging that differentiates new products and services from others in the market
2. Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
3. Communicate the value of new products and services to the sales and marketing team
4. Assist sales on calls when appropriate to provide deeper dives into the product
5. Speak and present both internally and externally to promote the story of our product
6. Develop and implement promotional activities such as promotions and product launches
7. Use market research data to determine product pricing
8. Create product content such as case studies, videos, website copy and blog posts
9. Gain insight into customer use of current products, untapped opportunities and buyer personas
10. Measure and optimize the buyer journey as it relates to product feature adoption and usage
11. Manage marketing budget and approval processes
Product Marketing Manager requirements and qualifications :
- Previous working experience as a Product Marketing Manager for 2 years
- MA in Marketing, Communications or similar relevant field
- Outstanding communication, presentation and leadership skills
- Excellent organizational and time management skills
- Sharp analytical and problem-solving skills
- Creative thinker with a vision
- Attention to details
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