Required Experience : 4-7 years

1. Organic Search Engine Optimization, Search Engine Marketing (SEM).

2. Backlinks

3. Keyword Research: - Researching the top keywords using tools such as Word Tracker, Keyword Discovery, Google Keyword Suggestion Tool, Google insights Search Tool

4. Social Media Optimization (SMO) / Social Media Marketing (SMM)

5. On page / Off page SEO

6. Social Bookmarking

7. Article submission

8. Classifieds

9. Blog Posting

10. Search engine friendly content development

11. Meta tags & Meta Description

12. Monitoring the Website Traffic with Google

13. Must know how to create conversion ads, retargeting, using Facebook pixel, multi-campaign management, catalog creation, dynamic ads management, eCommerce ads.

Key Responsibilities :

- Primary responsibility is to manage Facebook campaigns, designed to meet ROAS goals

- Measure and report ROAS of the digital strategy against periodic goals, including performance of individual campaigns

- Track and analyze website traffic flow and provide regular internal reports

- Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.

- Grow and expand company social media presence into new social media platforms

- Drive presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

- Research and monitor the activity of company competitors

- Contribute to develop strategies for Lead generation

Digital Marketing strategy :

- Complete ownership of digital marketing strategy for our clients and corporate brand

- Overall responsibility for strategy execution as per marketing calendar

Content management :

- Manage social media pages and profiles of Velocitai and its clients, content optimization for social networks such as Facebook, Twitter, Instagram, Pinterest, Quora

- Manage creation of online banner adverts and oversee management

- Write copy for email marketing campaigns

Miscellaneous responsibilities :

- Coordinate and plan with the design team for upcoming digital asset requirements for social media posts, and email campaigns etc.

- Keep yourself abreast of new trends in digital marketing, evaluate new strategies and ensure the brand is always at the forefront

- Collaborate with engineering team to implement innovative design solutions for an immersive and excellent shopper experience

- Comprehensive reporting, goal setting, ROAS projections, risks and issues

- Participate in QA testing with an eye for UX related bugs / deficiencies

Knowledge & Skill :

- BS/MS in Human-Computer Interaction, Interaction Design, or MBA in Sales/Marketing or related disciplines

- At least 4 years of strong digital marketing experience preferably with online retail firms (experience with home-goods based eCommerce firms will be a distinct advantage)

- Certifications & Courses: Facebook, Google

- In-depth understanding of digital marketing techniques and its nuances in regional context in US, Europe and India

- Demonstrated ability to correlate marketing strategy/decisions with SEO and SMO techniques and analytics data collated by marketing campaigns

- Up-to-date with the latest digital monetization trends, techniques and technologies

- Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress

- String network within content writer / blogger community

- Effective communication skills

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