Skills required :

- 3-5 years of strong digital marketing experience preferably with online retail firms (experience with home-goods based eCommerce firms will be a distinct advantage)

- Excellent verbal & written communication skills

- Expertise in social media marketing - Facebook, Instagram, YouTube

- Passionate about social advertising, driven by numbers, gets a kick from revenue growth.

- Demonstrated ability to correlate marketing strategy/decisions with SEO and SMM techniques and analytics data collated by marketing campaigns

- Key Tools - Facebook Ads Manager, Google Analytics, HootSuite, HubSpot, Google Ads, AHREFS, SEMrush, Google Search Console, Google Insights, Ubersuggest

- Creative mind, out-of-the-box thinking

- Ability to create & proofread Ad copies.

- Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively manage priorities and communicate progress

-Strong network within content writer/blogger community

- Certifications are a big advantage: Facebook Blueprint

Key Responsibilities :

Facebook Ads campaigns :

- Strategize, create and manage campaigns

- Manage the strategy and setup of all paid campaigns

- Create ad campaigns using Facebook Ads.

- Implement variations of ads to determine the best performing combinations

- Continuous monitoring of results and improving ads

- Analyze data and insights to achieve maximum ROI in Facebook and search campaigns

- Ability to manage multiple projects at the same time

Social Media Branding :

- Ownership of social media presence and digital marketing calendar

- Ownership and management of social media pages

- Coordinate and plan with the design team for upcoming content & digital asset requirements for social media posts, and email campaigns etc.

- Manage social media posts on various channels

- Monitoring the Website Traffic with Google

- Research and monitor the activity of company competitors

Reporting :

- Measure and report ROAS of the digital strategy against periodic goals

- Reporting of results of Facebook Campaigns.

- Design and run daily, weekly and monthly reports to help track key performance metrics.

- Comprehensive reporting, goal setting, ROAS projections, risks and issues

- Track and analyze website traffic flow and provide regular internal reports

- Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.

Miscellaneous :

- Coordinate content creation, email marketing campaigns

- Up-to-date with the latest digital monetization trends, techniques and technologies

- Evaluate new strategies and ensure the brand is always at the forefront

- Collaborate with the engineering team to implement innovative design solutions for an immersive and excellent shopper experience

- Participate in QA testing with an eye for UX related bugs/deficiencies

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