08/08 Maqsood Pasha
HR at Vedantu

Views:107 Applications:29 Rec. Actions:Recruiter Actions:6

Vedantu - Manager - Social Media (5-8 yrs)

Bangalore Job Code: 86278

Media Manager


Job Description :

- Develop Brand building and Brand Positioning strategies.

- Develop and implement the brand plan and go to market strategy to ensure that brand objectives are achieved for the Company's Products.

- Work with external agencies to execute the marketing plans.

- Lead the Social Media and Content Marketing.

- Own Customer Relationship related communications for all the touchpoints with Customer/Leads.

- Regularly report advertising campaign results (including revenues and costs).

- Liaise with PR, Sales, Product, Academic Operations and Student/Parent Support teams to gather feedback for maintaining consistent Marketing communications.

- Lead research and rigorously analyze data to ensure brand issues are understood and corrective action identified.

- Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.

- Apply best practices in brand management to optimize efficiency and effectiveness.

Qualifications :

- Post Graduate in Marketing/Advertising/Media from a reputed institute.

- Must have 5-8 years experience in reputed Media agencies working for well known brands/clients (preferably Telcos, OTTs, FMCG etc) OR worked as Brand Manager in reputed E-Commerce firms.

- Must have managed Media and Creative side of accounts or led Media and Creative related decision making of brands.

- Must have coordinated/worked with Media houses on Digital and TV campaigns.

- Should have worked on Social Media Marketing, Content Marketing.

- Should have worked in OOH, BTL

- Should have worked with Research agencies to drive Consumer Insights.

- Experience in handling CRM campaigns (good to have).

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