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10/06 Komal M
HR at Vastech Solutions Pvt Ltd

Views:62 Applications:40 Rec. Actions:Recruiter Actions:0

Vastech - Manager - Product Marketing (5-10 yrs)

Anywhere in India/Multiple Locations/Bangalore Job Code: 162181

Job brief :

- We are looking for a Product Marketing Manager to lead our outbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

- For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

- Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities :

- Studying the company's products and their benefits for users.

- Developing effective marketing strategies and plans.

- Working with design, acquisition and other teams to promote products.

- Translate technical details into benefits for the user.

- Follow and analyze market trends to position products.

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements :

- Proven experience as a Product Marketing Manager, Brand Manager or similar role.

- Background in design and copy-writing is a plus.

- Experience in market analysis.

- Familiar with product marketing tactics (e.g. integrated marketing campaigns).

- Working knowledge of web analytics tools (Google Analytics, WebTrends).

- Excellent communication skills.

- Keen eye for detail.

- Creativity.

- Analytical mind and strong quantitative skills

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